Pure Gym are set to open their doors to the Glasgow public this month so we’ve been helping them spread the word.
July 6, 2010
Chapter Eight branding
Whilst flicking through the pages of The Drum Yearbook 2010 it was great to see our branding for Chapter Eight in all its glory.
The Leeds based digital agency approached us back in 2009 to look at creating a new brand mark and communications package for them.
With a wealth of clients such as Lyle & Scott, Berry’s Jewellers, Gulf Oil UK and Gatecrasher it was a great project to be involved with and we’re really pleased to see the brand standing out from the crowd.
“10 Associates stood out for me from many other quality branding specialists, as branding is at the heart of all of their work, and going through the process of developing a new identity for Chapter Eight really brought home to me just what we needed to do to create a more recognisable brand… the result is stunning!”
Mario Thomas
Managing Director, Chapter Eight
June 29, 2010
Isabella Stafford VIP event
Isabella Stafford opened the doors to The Orchard Room last week as they invited guests to come and browse their latest collection of accessories and homeware.
View the collection at IsabellaStafford.com
June 24, 2010
Six magazine issue two for AB Agri
We’ve just taken delivery of the second edition of ‘Six’ magazine for AB Agri.
This issue features one of the company’s six divisions who have undergone quite a bit of change recently – Premier Nutrition. Having recently undergone a restructure, a change to its divisional name and quite a lot of acquisitive growth in the last several months Premier Nutrition are the perfect choice to go under the Six microscope.
April 28, 2010
Brand at a glance for AB Agri
In the final phase of this current brand development project for AB Agri we delivered ‘Brand at a glance’, a printed piece designed to educate AB Agri colleagues why their business strength comes from presenting a united business mind. Brand Guidelines are in their final stages which detail how certain graphical elements should be used and which will ensure future communications across the company are consistent and in line with the core values of the business.
This project is just the start but it is seen that 10 have given AB Agri the tools with which to rejuvenate the company’s image and improve internal communications. Issue 2 of ‘Six’ in now in the pipeline and has been received well across the company.
Other elements in this project were:
Six magazine, AB Agri people photography, Six reasons why.
April 26, 2010
Bitesize Brandschool™ for Leeds Chamber of Commerce
Brandschool™ is 10 Associates’ brand development programme developed over the last 6 years to help create new brands, re-invigorate old ones and to deliver key business insights for clients to gain competitive market advantage.
Branding in business, is today becoming even more prevalent, particularly given the current economic climate. In a world where it’s rare to find a business with a totally unique proposition, what makes one person choose one brand or business above another?
‘10 Associates Bitesize Brandschool™’ for Leeds Chamber of Commerce will help businesses get to the answers of these questions.
Join us
12-2pm Friday 30th July
Leeds Chamber of Commerce, White Rose House, 28a York Place, Leeds LS1 2EZ
Click here to book your place on our Bitesize Brandschool™ for Leeds Chamber of Commerce.
If you are not a member of the Chamber you can call 0113 247 0000 to reserve your place.
10 Associates Brandschool™ typically covers areas as follows:
What is a brand?
It sounds simplistic but you’d be surprised how many people associate the word brand with a logo, this is only one tiny aspect of what a brand should be, recognising this is the first step to having a successful brand.
Why brand?
This outlines how businesses can use branding to create equity.
What’s behind a brand?
How to create, maintain & grow your brand.
How far will your brand go?
Giving good and bad examples of brand extension & stretching. Once you live and breath your core brands, other opportunities may present themselves and help you grow into different markets.
Case Studies / Examples of savvy branding.
This section does exactly what is says on the tin, and helps attendees understand the power of branding and the consequences of getting it wrong.
Bitesize Brandschool™ presenter
Jill Peel the Creative Director at 10 Associates would present Brandschool™ with assistance from other members of the 10 team.
Jill has over 20 years industry experience, when it comes to Branding she’s the Godfather! Working on big household brand names such as Virgin & Sony but also working with SME’s, helping to raise their own brand awareness and clearly defining their brand positioning.
Content
Every business should be aware of how branding can benefit their business.
The word ‘brand’ has become one of the most over-used, and misused, in today’s business lexicon. A brand is not just a logo. A logo is an element of a brands visual identity.
Through this bite size portion of Brandschool™ we would aim to advise attendees on how their own brand can help them grow and create equity, giving them the tools to assess their own brand and a strategy of how to refocus the brand to the target market.
Target Audience
Directors / Business Owners, Marketing Managers, Comms Personnel and Sales Managers would all benefit from Brandschool™.
Timings
Brandschool™ is typically either a half or full day depending upon the requirements of the client, however for the purposes of this event is to offer a digestible chunk of our workshop which would last around 2 hours.
Join us
12-2pm Friday 30th July
Leeds Chamber of Commerce, White Rose House, 28a York Place, Leeds LS1 2EZ
If you would like to book on Bitesize Brandschool™ for Leeds Chamber of Commerce please drop us a line or click here to book your place.
If you are not a member of the Chamber you can call 0113 247 0000 to reserve your place.
April 22, 2010
Find your voice with Redvoice
Actress and joint founder of Redvoice Victoria Pritchard, with business partner and co founder Helen West, approached us to help them with their brand positioning for this new joint venture. They had a clear vision for their business, and a distinctively different offering and needed their new identity to reflect this.
We wanted to communicate that Redvoice was about being yourself confidently. The strong clean modern lines of the brandmark are contemporary (a new way of thinking) yet timeless (built on years of experience). The o is the mouth of Redvoice, it’s the confident voice of authority and it’s the heart of the business, it is also a flexible component of the brandmark – the personality, as it can change according to the communication piece.
The core objective with this brand creation was to define and present the company’s point of difference in the sector, the end result is a company which stands out brightly against it’s competitors.
“10 Associates are nothing short of brilliant! Not only are they highly creative, amazingly intuitive and utterly professional in their approach, but they are, without a doubt, the nicest group of individuals you will ever work with. If you haven’t already discovered them, do it now… it will be an absolute joy from start to finish!”
Victoria Pritchard, Redvoice
Visit the Redvoice website @ www.redvoiceuk.com
April 20, 2010
Simon Smith – Life Renaissance
By unlocking minds and setting thinking free, we’re showing people the way to a life without limits.
The first great Renaissance changed the way the world saw and thought about itself. Those with the vision and courage to think independently led the birth of an exciting new era where progression and possitivity opened up a whole world of possibilities.
Today, taking the first Renaissance as our inspiration, we’re lighting people’s way to a rebirth of their own. We’re unlocking the minds, transforming the lives and brightening the futures of all those we work with. We’re starting and steering them on the personal journey of a lifetime: a thrilling and empowering voyage of self-discovery and reconnection, where happiness, success and real self-fulfilment are the final destination. Step aboard and join us, because a journey like this leads wherever you want it to.
Welcome to the power of positive. Welcome to Life Renaissance.
10 have recently had the pleasure to work with Simon to create his new identity and online presence.
“These guys are awesome, they listen, they think and they come up with ideas that go beyond what you initially dreamed of. In fact it’s like taking your black and white dream and making it 3D cinemascope colour. They conceived a fantastic concept for me which not only gave me something to take out to get business, but helped me believe in myself and my skills more when I saw it – I believed the dream when I saw what they did! Work with these people now, you won’t regret it.” Simon Smith
Simon Smith also forms part of the Redvoice Collective, another of 10’s branding clients.
You can also follow Simon on Twitter.com/LifeRenaissance
April 14, 2010
A little taste of luxury from Isabella Stafford online
Set in an English country garden, Isabella Stafford provides a luxurious experience for you to adorn yourself and your home in beautiful elegance.
10 Associates have been working with Isabella Stafford’s founding members, Victoria Beaver and Margaret Christian, over the past few months to develop the brand, packaging and online shop for this new luxury venture.
With designer labels such as Chi Chi Fan and Rachael Ruddick, Isabella Stafford online brings these high end products to the UK through the online store and in person at the Orchard Room.
Click here to visit Isabella Stafford online www.isabellastafford.com
March 12, 2010
Six magazine for AB Agri
‘Six’, the new internal comms magazine for AB Agri, represents the six divisions within the business.
Several months in the making, the contents for ‘Six’ are based 100 percent on direct feedback gathered from AB Agri colleagues.
Each issue will have a divisional focus so that everyone learns about the people and services of that unique division. It is the product of focus groups, formal and informal discussions, and suggestions from colleagues from all six of the group’s divisions. The key to the success of the new magazine will be from listening to colleagues thoughts, ideas and concerns and working hard to create something which reflects the challenges and success achieved by this dynamic team of over 1000.
