We had a truly wonderful evening last week, with great food and great company, aboard the Thames Sailing Barge, Gladys.
AB Agri very kindly invited the 10 team to an evening’s cruise along the River Thames to celebrate recent project achievemments.
The Gladys is over 100 years old and has been retored to allow her to continue to sailing and racing. Cranfield Brothers, Ipswich flour millers, purchased Gladys in 1905 when she regularily carried 140 tonnes of grain between London, Tilbury and Rochford under sail. In 1950 her first engine was installed. Gladys became part of ABF plc in 1972 and continued trading for two years before being converted to carry 12 passangers.
Pure Gym are set to open their doors to the Glasgow public this month so we’ve been helping them spread the word.
Whilst flicking through the pages of The Drum Yearbook 2010 it was great to see our branding for Chapter Eight in all its glory.
The Leeds based digital agency approached us back in 2009 to look at creating a new brand mark and communications package for them.
With a wealth of clients such as Lyle & Scott, Berry’s Jewellers, Gulf Oil UK and Gatecrasher it was a great project to be involved with and we’re really pleased to see the brand standing out from the crowd.
“10 Associates stood out for me from many other quality branding specialists, as branding is at the heart of all of their work, and going through the process of developing a new identity for Chapter Eight really brought home to me just what we needed to do to create a more recognisable brand… the result is stunning!”
Mario Thomas
Managing Director, Chapter Eight
View the Chapter Eight rebrand project
“After arriving at Pure Gym I quickly identified the need to find a more creative design team to transform our brand identity. I began my search through what seemed like an endless list of companies, but it was apparent from day one that 10 Associates would be the clear winner. Not only was their work extremely refreshing, dynamic & innovative, but the team won me over with their passion & enthusiasm. We have now been working together for just over a month & the artwork they have provided me with is simply outstanding & fills the original brief perfectly. I am very excited about what the future holds between 10 and Pure Gym, and cannot wait to start work on the next campaign. A big thank you once again to the team for giving us marketing material that we are proud to show off.”
Group Sales & Marketing Manager, Pure Gym
“I really can’t say enough about the fantastic experience I’ve had with 10 Associates. Apart from being an absolute pleasure to work with, I have been consistently amazed at the creativity and care with which they have handled our brand. 10 were chosen to help with the development of our brand from a long list of excellent agencies, and I am more convinced every day and with every new piece of material that we made the right decision.”
Hillary Cannon
Group Marketing and Communications Manager, AB Agri
In the final phase of this current brand development project for AB Agri we delivered ‘Brand at a glance’, a printed piece designed to educate AB Agri colleagues why their business strength comes from presenting a united business mind. Brand Guidelines are in their final stages which detail how certain graphical elements should be used and which will ensure future communications across the company are consistent and in line with the core values of the business.
This project is just the start but it is seen that 10 have given AB Agri the tools with which to rejuvenate the company’s image and improve internal communications. Issue 2 of ‘Six’ in now in the pipeline and has been received well across the company.
Other elements in this project were:
Six magazine, AB Agri people photography, Six reasons why.
Actress and joint founder of Redvoice Victoria Pritchard, with business partner and co founder Helen West, approached us to help them with their brand positioning for this new joint venture. They had a clear vision for their business, and a distinctively different offering and needed their new identity to reflect this.
We wanted to communicate that Redvoice was about being yourself confidently. The strong clean modern lines of the brandmark are contemporary (a new way of thinking) yet timeless (built on years of experience). The o is the mouth of Redvoice, it’s the confident voice of authority and it’s the heart of the business, it is also a flexible component of the brandmark – the personality, as it can change according to the communication piece.
The core objective with this brand creation was to define and present the company’s point of difference in the sector, the end result is a company which stands out brightly against it’s competitors.
“10 Associates are nothing short of brilliant! Not only are they highly creative, amazingly intuitive and utterly professional in their approach, but they are, without a doubt, the nicest group of individuals you will ever work with. If you haven’t already discovered them, do it now… it will be an absolute joy from start to finish!”
Victoria Pritchard, Redvoice
Visit the Redvoice website @ www.redvoiceuk.com
By unlocking minds and setting thinking free, we’re showing people the way to a life without limits.
The first great Renaissance changed the way the world saw and thought about itself. Those with the vision and courage to think independently led the birth of an exciting new era where progression and possitivity opened up a whole world of possibilities.
Today, taking the first Renaissance as our inspiration, we’re lighting people’s way to a rebirth of their own. We’re unlocking the minds, transforming the lives and brightening the futures of all those we work with. We’re starting and steering them on the personal journey of a lifetime: a thrilling and empowering voyage of self-discovery and reconnection, where happiness, success and real self-fulfilment are the final destination. Step aboard and join us, because a journey like this leads wherever you want it to.
Welcome to the power of positive. Welcome to Life Renaissance.
10 have recently had the pleasure to work with Simon to create his new identity and online presence.
“These guys are awesome, they listen, they think and they come up with ideas that go beyond what you initially dreamed of. In fact it’s like taking your black and white dream and making it 3D cinemascope colour. They conceived a fantastic concept for me which not only gave me something to take out to get business, but helped me believe in myself and my skills more when I saw it – I believed the dream when I saw what they did! Work with these people now, you won’t regret it.” Simon Smith
Simon Smith also forms part of the Redvoice Collective, another of 10’s branding clients.
You can also follow Simon on Twitter.com/LifeRenaissance
Set in an English country garden, Isabella Stafford provides a luxurious experience for you to adorn yourself and your home in beautiful elegance.
10 Associates have been working with Isabella Stafford’s founding members, Victoria Beaver and Margaret Christian, over the past few months to develop the brand, packaging and online shop for this new luxury venture.
With designer labels such as Chi Chi Fan and Rachael Ruddick, Isabella Stafford online brings these high end products to the UK through the online store and in person at the Orchard Room.
Click here to visit Isabella Stafford online www.isabellastafford.com
Congratulations to CNG of Harrogate who celebrated winning ‘Best Medium Size Business’ at last weeks Ackrill Media Group Business Awards.
Visit Harrogate Today online www2.harrogatetoday.co.uk
Visit CNG online www.cngltd.co.uk