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We’ve just taken delivery of the second edition of ‘Six’ magazine for AB Agri.
This issue features one of the company’s six divisions who have undergone quite a bit of change recently – Premier Nutrition. Having recently undergone a restructure, a change to its divisional name and quite a lot of acquisitive growth in the last several months Premier Nutrition are the perfect choice to go under the Six microscope.
In the final phase of this current brand development project for AB Agri we delivered ‘Brand at a glance’, a printed piece designed to educate AB Agri colleagues why their business strength comes from presenting a united business mind. Brand Guidelines are in their final stages which detail how certain graphical elements should be used and which will ensure future communications across the company are consistent and in line with the core values of the business.
This project is just the start but it is seen that 10 have given AB Agri the tools with which to rejuvenate the company’s image and improve internal communications. Issue 2 of ‘Six’ in now in the pipeline and has been received well across the company.
Other elements in this project were:
Six magazine, AB Agri people photography, Six reasons why.
‘Six’, the new internal comms magazine for AB Agri, represents the six divisions within the business.
Several months in the making, the contents for ‘Six’ are based 100 percent on direct feedback gathered from AB Agri colleagues.
Each issue will have a divisional focus so that everyone learns about the people and services of that unique division. It is the product of focus groups, formal and informal discussions, and suggestions from colleagues from all six of the group’s divisions. The key to the success of the new magazine will be from listening to colleagues thoughts, ideas and concerns and working hard to create something which reflects the challenges and success achieved by this dynamic team of over 1000.
Here’s a glimpse of the new photography for AB Agri.
AB Agri as company recognises the importance of, and values, it’s people, they are forward thinking and much of their success has been from the unique individuals which make up their business. To illustrate this 10 commissioned a photographer to capture in reportage style the essence of these people, combined with doodles illustrating each individuals interests.
We’ve been working tirelessly for the past few weeks to help our client, AB Agri, develop their brand beyond just their logo; giving clarity to why the 6 unique divisions of the business have joined forces as one.
Phase one of this relaunch was delivered to just shy of 1,000 employees, entitled ‘Six reasons why’ a booklet outlining the strengths of working collaboratively and what to expect from the coming weeks. Attached to is was a mini Rubik’s cube with each side of the cube representing each divisional colour. Unlike the solution for Rubik’s we argued that the correct solution for this puzzle was actually an even mix of colours on each side, illustrating how working collaboratively was their biggest strength.
Phase two and three to follow shortly.
AB Agri plays a pivotal role in connecting the consumer with the retailer, the processor and the farmer by providing sustainable supply chain solutions that help deliver quality, traceable food which meets the ethical and environmental standards that consumers now demand.
We’ve been working with AB Agri over the past three years to brand and communicate several industry leading initiatives and schemes working with some of the biggest supermarket names in the UK, two of these schemes will be in the spotlight again as we kick off 2010 and 10 have helped create an exhibition stand for the occasion.
AB Agri have been working with the Carbon Trust and Sainsbury’s to develop the first Carbon Trust accredited greenhouse gas model for agriculture. The scheme demonstrates that when working with farmers, it has the potential to not only reduce overall greenhouse gas emissions but can also leads to substantial financial savings on farm.
‘WildCare’ works with farmers and landowners to create sustainable habitats for British Wildlife, enabling them to flourish. WildCare has demonstrated that with bespoke Farm Wildlife Action Plans, growth in the key species can take place with the wildlife thriving alongside modern farming. This has been clearly demonstrated by the Waitrose Select Farm milk pool.