Here’s a glimpse of the newly commissioned photography for AB Agri.
The new shots are to be used as a part of the new internal campaign that is designed to relaunch and rejuvenate the company’s brand.
March 9, 2010
The people behind the success
February 22, 2010
On their desks Monday morning
We’ve been working tirelessly for the past few weeks to help our client, AB Agri, develop their brand beyond just their logo; giving clarity to why the 6 unique divisions of the business have joined forces as one.
Phase one of the relaunch will be delivered to just shy of 1,000 employees on Monday morning.
Phase two and three to follow shortly.
February 5, 2010
Frog success at BETT 2010
Two years on and Frog have another success at the BETT show 2010.
Back in November 2007 FrogTrade Ltd underwent a full rebrand and positioning for the company and its products. Frog produces the most advanced learning platform for schools available in the UK, 10 looked at competition within the marketplace and soon had the realisation that Frog had a truly unique offer. As a client they were driven to find the right solution as much as we were and it became a true collaboration of minds.
Creating an iconic (we believe this little fella will one day be a well recognised brandmark…) logo, and simplifying the name from FrogTeacher to Frog, gave the name/brand much more flexibility for possible new future markets.
Exhibiting at their third BETT show under the new brand we are delighted to see that the company has gone from strength to strength and continues to drive the development of the most advanced Secondary Learning Platform in the UK.
These may be of interest to you:
‘Frog shortlisted for prestigious BETT 2010 award’.
‘Take learning beyond school walls with Frog’s ‘Facebook’.
February 4, 2010
Isabella Stafford web build
We are pleased to say that our client Isabella Stafford has given the green light to begin the build of her new website.
10 created the new Isabella Stafford brand several months ago and have been working hard to equip them with all of the tools they’ll need to launch their physical and online stores in March.
‘The Orchard Room’ will open to customers, by appointment only, who can browser the collection of luxury interior accessories and gifts at their leisure whilst receiving the most attentive service imaginable.
Isabella Stafford online will make these high end products available to a wider audience, many of which will be limited numbers and imported uniquely by IS, and allow customers to browse the full collection and secure these one of a kind pieces.
Check back soon to see the full IS branding project.
January 27, 2010
What have we been up to?
January seems to be just as busy as 2009 ended which has got to be a good sign for 2010.
We’ve been busy with new projects fortunately so of course there is a lot to talk about, finding the time to collate these projects will be the tricky part but we’ll get these out to you as soon as we can.
In the meantime we thought it might be nice to show you a little of what went on in 2009, please click here to download our PDF (8mb).
Please let us know what you think.
January 4, 2010
AB Sustain from AB Agri
AB Agri plays a pivotal role in connecting the consumer with the retailer, the processor and the farmer by providing sustainable supply chain solutions that help deliver quality, traceable food which meets the ethical and environmental standards that consumers now demand.
We’ve been working with AB Agri over the past three years to brand and communicate several industry leading initiatives and schemes working with some of the biggest supermarket names in the UK, two of these schemes will be in the spotlight again as we kick off 2010 and 10 have helped create an exhibition stand for the occasion.
AB Agri have been working with the Carbon Trust and Sainsbury’s to develop the first Carbon Trust accredited greenhouse gas model for agriculture. The scheme demonstrates that when working with farmers, it has the potential to not only reduce overall greenhouse gas emissions but can also leads to substantial financial savings on farm.
‘WildCare’ works with farmers and landowners to create sustainable habitats for British Wildlife, enabling them to flourish. WildCare has demonstrated that with bespoke Farm Wildlife Action Plans, growth in the key species can take place with the wildlife thriving alongside modern farming. This has been clearly demonstrated by the Waitrose Select Farm milk pool.
Fanny’s Cupcakes
“HI THERE GORGEOUS… I’m guessing temptation got the better of you and you’re here to sample my shamelessly indulgent cupcakes. Fanny’s Cupcakes are baked from a closely guarded family recipe, handed down over three generations, they’re undeniably naughty. After all, everyone knows the best pleasures in life are those ever-so-slightly guilty ones.
Oh, and don’t worry, I promise I wont tell anyone you came to see me. It’ll be our little secret.”
These are the first words from Fanny’s Cupcakes as they set out to seduce us with their melt in the mouth cupcake delights.
We’ve spent the past several months working with Fanny’s Cupcakes founders, Debbie Shaw and Hannah Beaumont, to capture the true 1950’s essence of Fanny and to create a brand that will bring the beautifully baked produce to our lips.
This is the first stage in what we envisage to be fantastic life for Fanny so keep your eyes peeled for more updates and to see what she has planned next.
Fanny’s Cupcakes ended 2009 by supporting ‘Carmen Ghia & The Hotrods’ with the launch of their new album ‘Go, Go, Go’ at ‘The Boardwalk’ club in Sheffield.
Cupcakes to cheat and lie for: www.fannyscupcakes.com
December 18, 2009
Hello…
… and welcome to the 10 Associates Blog.
10 Associates, brand and design agency, is the result of all our doodling and daydreams from those double figure days. Privately owned by a team of highly creative individuals, our success is based on intelligent and innovative design, along with strategic thinking and dedicated project management.
We are committed to building valued and long term relationships with our clients (many of whom we have worked with for 10 years), both in the UK and internationally, respect financial success and, of course, have fun – so join the 10 family and we’ll look after your brand like it’s our own.